Back to Directory

2024-06-25

Industry

Creator Economy, SaaS

Headquarters

New York

Employee Count

1

Year Founded

2024

Amount raised

$500k pre-seed

Business model

4% transaction fee per sign up

Early traction

Growing revenue 37.9% on average WoW, onboarding 10-40 new users per day, 100% organic growth

Investors

Antler and various angel investors

Setting the Scene
  • While online digital communities on Slack or WhatsApp have become increasingly popular, creators face challenges in monetizing them. 

  • Here’s why:

    • Onboarding Friction: Popular community apps like Slack and WhatsApp lack customization and paid features.

    • It’s Expensive: Current platforms charge 9%-15% per transaction, plus additional fees and subscriptions.

    • You’re Locked In: Moving between platforms like Patreon and Discord requires canceling all subscriptions and starting from scratch. 

  • This week’s company enables developers to seamlessly monetize their online communities, all while maintaining minimal friction and maximum customization.

In a Sentence

Subbb empowers creators to easily launch and manage paid communities across platforms with maximum customization.

  • Manage: For only a 4% transaction fee, Subbb automatically operates all member subscriptions, maintains permissions, syncs roles, and analyzes metrics.

  • Platforms: Subbb can overlayed on top of popular platforms allowing audiences to join familiar channels like Discord, Slack, Whatsapp, and Telegram.

  • Customization: Offers comprehensive theming tools for colors, fonts, images, and layouts to match the creator's brand.

Bulleted Version

Subbb is like Shopify for online communities, providing the tools and flexibility creators need to monetize their audiences on their terms.
Due Diligence
What We Like
  • Creator Economy: As of 2024 the global creator economy is worth $156B, with creators looking to expand their offerings by engaging their audience through exclusive community access.

  • Platforms: Subbb can be overlayed on popular platforms allowing audiences to join familiar channels like Discord, Slack, Whatsapp, and Telegram.

  • Social Hub Potential: By enabling creators to manage and monetize their communities across multiple platforms, Subbb has the potential to evolve into a central hub for discovering and engaging with various communities, effectively reverse engineering a user base from its current offerings.

Potential Risks
  • Feature vs. Product: There is a risk that Subbb may be seen as a feature rather than a standalone product.

  • Defensibility: Despite exceptional UI, integrations, and lower transaction fees, Subbb's software might be easily replicable.

  • Revenue Dependence: Subbb’s reliance on a 4% transaction fee model could become problematic if larger platforms reduce their fees or introduce competitive alternatives.

Founder Profile
JB
Jacob Binnie, CEO
A full-stack software engineer and YouTube creator.

WhySubbb

Subb enables creators to affordably monetize their digital communities by providing control over customization, management, and data, turning subb-scribers into a steady cash flow.

*Nothing in this content constitutes investment or legal advice. Conduct independent diligence and consult professional advisers before making investment decisions.*

Explore

other features

LA

2026-07-28

Fanhaven

Fanhaven is building the identity layer for live entertainment by turning merchandise purchases into first-party customer data.

Business model

Take rate on payment processing

Read More

Brooklyn, NY

2026-06-30

Yank Tech

Yank Tech is building long-range and high-powered wireless charging systems that let robots, vehicles, defense equipment, and space hardware charge without cables or exposed connectors.

Business model

Sells wireless power hardware, licenses application-specific IP, and earns royalties from deployed systems

Read More

Los Angeles, CA

2026-06-16

Companion Intelligence

Companion Intelligence is building a local AI platform that combines private infrastructure, personal AI agents, and a persistent digital memory into a single system users own and control.

Business model

Bundled hardware & software subscription

Read More