Published
In today’s retail environment, shoppers often discover products through TikTok, Instagram, and other platforms, but they ultimately complete those purchases in physical stores.
For brands, this creates a blind spot, as marketing teams invest heavily in influencer and paid campaigns without a reliable way to connect online engagement with offline sales.
This week’s company is bridging the gap between social media discovery and in-store purchases, giving brands real-time visibility into what drives sales.
Crafted incentivizes shoppers to scan receipts, using AI-powered attribution to connect social media engagement with in-store purchases.
Incentives: Users earn instant cash back from scanning receipts from in-store purchases.
AI-Powered Attribution: Crafted uses machine learning to match receipts with TikTok views and other social engagement.
Purchases: Real-time feedback helps brands double down on winning campaigns, see when and where customers buy, and understand basket behavior.
Bulleted Version
Market Opportunity: With 76% of shoppers discovering products on social media, yet 80% of sales still happening in stores, Crafted addresses a $45B attribution gap that brands are desperate to solve.
Behavioral Insight: Crafted not only tracks purchases but also reveals when and where customers shop and what else they buy, giving brands a richer view of consumer behavior than social metrics alone.
Optimization: By combining receipt scanning with AI-driven attribution, Crafted gives marketing teams the clarity to optimize campaigns in real time, turning wasted ad spend into measurable sales growth.
Adoption Hurdles: Brands may hesitate to add another platform into their marketing stack.
Behavior Change: Incentivizing shoppers to upload receipts introduces friction, and shifting consumer behavior at scale is notoriously difficult, even with cash back rewards.
Platform Dependence: Crafted’s model is closely tied to TikTok and major retailers like Walmart; policy changes, data restrictions, or platform shifts could significantly impact growth.
Aisle: Drives in-store purchases through a consumer app, while Crafted uses social-first data on content and engagement to optimize retail conversions.
WeStock: Helps brands prove demand to retailers and secure shelf space, while Crafted connects social engagement to sales to drive ongoing retail performance
WhyCrafted
By connecting social media engagement to in-store purchases, Crafted allows marketing teams of all sizes to craft more efficient and targeted campaigns.
*Nothing in this content constitutes investment or legal advice. Conduct independent diligence and consult professional advisers before making investment decisions.*
SF
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