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2025-06-24

AllFly

allfly.io

Headquarters

Remote-first (Executive team in Orlando, FL)

Employee Count

40

Year Founded

2022

Amount raised

$6.7M

Business model

B2B, recurring and transaction-based revenue; monetized through ticketing fees, supplier commissions, and expanding into paid plans

Early traction

550+ corporate group trips expected this year, referral network grew from 3 to 107 in 24 months, clients include GitLab, Fairlife, and others, 256% net revenue retention from meeting planners

Setting the Scene
  • Corporate group travel for off-sites, meetings, and incentive trips makes up nearly half the U.S. business travel market, yet it’s underserved.

  • Companies planning group travel are frustrated by:

    • Manual Booking: Booking still happens through spreadsheets, emails, and phone calls.

    • No Controls: Finance teams can’t set rules or track spend at the event level.

    • Limited Options: Key fares are missing, tools are clunky, and prices are often higher than consumer sites.

  • This week’s company is building the modern operating system for event-based business travel.

In a Sentence

AllFly is a booking platform for business and event travel that streamlines group trips for companies and gives finance teams full control.

  • Platform: Easy-to-use software that replaces messy email chains and spreadsheets.

  • Business and Event Travel: Purpose-built for coordinating flights, hotels, and logistics across corporate teams of 10+.

  • Full Control: Centralized billing, spend tracking, and travel policies tailored to each event.

Bulleted Version

Similar to how Ramp gives finance teams control over company spend, AllFly gives them control over group company bookings and travel.
Due Diligence
What We Like
  • Market Opportunity: Group travel accounts for 40% of the $472B U.S. business travel market, giving AllFly a large and underserved wedge to build from.

  • Market Gap: While tools for individual business travel have modernized, group travel remains manual and underservedmaking AllFlys event-first approach both timely, differentiated, and creating a rare whitespace in a mature category.

  • Expansion Potential: In addition to air travel, the company plans to add hotel and car bookings, broadening their footprint across the full corporate travel stack.

Potential Risks
  • Budget Risk: Group travel is often one of the first line items cut during downturns, exposing AllFly to budget freezes and market volatility.

  • Long Sales Cycle: Selling into enterprise travel budgets, even via planners, can take months, requiring both capital and patience to scale.

  • The Name: If AllFly plans to expand beyond air travel, the company name may be narrow and limit long-term positioning.

Founder Profile
EP
Eric Peterson
, CEO: Previously founded and exited a group travel company, bringing 20+ years of domain expertise to AllFly.
KT
Kenny Totten
, COO: Previously ran a web design and marketing agency, with experience across product, growth, and group travel.
A
Ameer
 Bacchus, CPO: Previously led product and design initiatives at a digital agency, working with startups and global brands.
Comps

WhyAllFly

By providing group travel with a modern platform, purpose-built event coordination, and full financial control, AllFly is well positioned major to take off.

*Nothing in this content constitutes investment or legal advice. Conduct independent diligence and consult professional advisers before making investment decisions.*

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