AllFly
Setting the Scene
Corporate group travel for off-sites, meetings, and incentive trips makes up nearly half the U.S. business travel market, yet it’s underserved.
Companies planning group travel are frustrated by:
Manual Booking: Booking still happens through spreadsheets, emails, and phone calls.
No Controls: Finance teams can’t set rules or track spend at the event level.
Limited Options: Key fares are missing, tools are clunky, and prices are often higher than consumer sites.
This week’s company is building the modern operating system for event-based business travel.
In a Sentence
AllFly is a booking platform for business and event travel that streamlines group trips for companies and gives finance teams full control.
Platform: Easy-to-use software that replaces messy email chains and spreadsheets.
Business and Event Travel: Purpose-built for coordinating flights, hotels, and logistics across corporate teams of 10+.
Full Control: Centralized billing, spend tracking, and travel policies tailored to each event.
Bulleted Version:
- Similar to how Ramp gives finance teams control over company spend, AllFly gives them control over group company bookings and travel.
The Basics
- Headquarters: Remote-first (Executive team in Orlando, FL)
- Employee Count: 40
- Investors:
- Funding amount: $6.7M
- Business model: B2B, recurring and transaction-based revenue; monetized through ticketing fees, supplier commissions, and expanding into paid plans
- Early traction: 550+ corporate group trips expected this year, referral network grew from 3 to 107 in 24 months, clients include GitLab, Fairlife, and others, 256% net revenue retention from meeting planners
Due Diligence
WHAT WE LIKE
Market Opportunity: Group travel accounts for 40% of the $472B U.S. business travel market, giving AllFly a large and underserved wedge to build from.
Market Gap: While tools for individual business travel have modernized, group travel remains manual and underserved making AllFly s event-first approach both timely, differentiated, and creating a rare whitespace in a mature category.
Expansion Potential: In addition to air travel, the company plans to add hotel and car bookings, broadening their footprint across the full corporate travel stack.
POTENTIAL RISKS
Budget Risk: Group travel is often one of the first line items cut during downturns, exposing AllFly to budget freezes and market volatility.
Long Sales Cycle: Selling into enterprise travel budgets, even via planners, can take months, requiring both capital and patience to scale.
The Name: If AllFly plans to expand beyond air travel, the company name may be narrow and limit long-term positioning.
Founder Profile
Eric Peterson, CEO: Previously founded and exited a group travel company, bringing 20+ years of domain expertise to AllFly.
Kenny Totten, COO: Previously ran a web design and marketing agency, with experience across product, growth, and group travel.
Ameer Bacchus, CPO: Previously led product and design initiatives at a digital agency, working with startups and global brands.
Comps
Tripgrid: Backed by Cascade Seed Fund, Portland Seed Fund, and others
WeTravel: Backed by 500 Global, Amino Capital, Dorm Room Fund, and others.
Melon: Affiliated with Corporate Traveler USA .
Why AllFly
By providing group travel with a modern platform, purpose-built event coordination, and full financial control, AllFly is well positioned major to take off.
