Watt Data
Setting the Scene
It’s harder than ever for companies to find their target customer.
Businesses spend billions trying to reach the right person at the right time using tools like ZoomInfo and Apollo.
What if, instead of job titles and email opens, you knew your best customers were the ones who, in the same week:
Downloaded a whitepaper on AI-driven fraud detection
Bought a $1,200 ticket to a banking technology summit
Enrolled in an executive leadership course
This week’s company, is rethinking what intent looks like using behavioral reasoning to surface the right customers before anyone else knows they're in market.
In a Sentence
Watt Data is an AI data platform that helps companies find high-intent customers by connecting real-world behaviors into insights that tell you who to target and why now.
Platform: Companies can upload lists of their best customers to give Watt a starting point for what “high intent” looks like.
Find: Watt enriches that data with real-world signals such as purchases, content downloads, and event attendance to build a live, continuously updating graph of behavior and intent.
Bulleted Version:
- If ZoomInfo is a static map, Watt is Google Maps with live traffic. Traditional tools tell you where your customers are. Watt Data tells you what they’re doing right now, and why it matters.
The Basics
- Headquarters: Nashville, TN
- Year Founded: 2021, rebranded and refocused as Watt in 2025
- Employee Count: 4
- Investors:
- Funding amount: $500k
- Business model: SaaS plus consumption-based pricing
- Early traction: $0-$670k ARR in one month
Due Diligence
WHAT WE LIKE
Market Opportunity: Watt Data sits at the intersection of three fast-growing markets: Data-as-a-Service ($24.5B), Sales Intelligence ($4.85B), and Customer Data Platforms ($9.72B), with AI accelerating the convergence of all three.
AI-Native Architecture: Watt’s platform is built to plug directly into AI workflows and LLMs (GPT or Claude), enabling sales and marketing teams to ask simple questions and get clear, actionable answers, no data science support required.
Data Monetization Potential: Watt’s structured, real-world behavioral data extends beyond GTM use cases and can be packaged for adjacent markets like hedge funds and AI labs, unlocking multiple revenue streams from the same data layer.
POTENTIAL RISKS
Data Reliance: Watt Data’s platform depends on continuous access to high-quality external data streams, and while the company has secured multiple vendors, long-term vendor availability and diversification remain a critical risk.
Compliance and Privacy: Handling identity-linked behavioral data requires strict adherence to regulations like GDPR and CCPA, and any compliance misstep could result in legal exposure or reputational damage.
Market Education: Conversing with your data is still a new concept for many GTM buyers, and many may prefer the legacy tools built around dashboards and reports.
Founder Profile
Jared Parker, CEO: Repeat founder with deep go-to-market and data experience, previously founded and sold Rasgo after raising over $25M.
Mike Audi, CTO: Technical founder with a background in large-scale data infrastructure and AI systems, previously co-founded Blustream and worked on NASA Ames–funded research in autonomous navigation.
Comps
ZoomInfo: Public sales intelligence platform built on static firmographic data and broad intent signals like job changes and web activity.
Apollo: GTM database combining contact data with lightweight intent signals, widely used but largely reliant on shared datasets.
LiveRamp: Identity resolution and data activation platform focused on mapping first-party data to ad ecosystems rather than reasoning over intent.
6sense: Account-based intent platform using marketing engagement signals to infer interest, often noisy and slow-moving compared to real-time behavior.
Why Watt Data
By grounding intent in a company’s own data, reasoning over rich behavioral signals, and making AI-powered insights accessible to non-technical teams, Watt Data has the potential to power the next generation of GTM and sales.
