setting the scene
- to become more “professional” and well-versed in the latest business news, you google “best business news sources” 🧐
- taking google’s recs, you buy subscriptions to the WSJ, FT, Barron’s, and Bloomberg
- you’re learning a lot, but these sources can get a little dry, overwhelming, and lengthy 💤
- but wait…why force yourself onto these sources when you already consume business news across the web?
- i.e. Twitter, Instagram, podcasts, TikTok, YouTube, your favorite startup newsletter, bulletpitch
- the way we consume news has shifted, and this week’s company is partnering with media creators to compete with institutional publications 📰
in a sentence
Workweek is a media company that partners with creators to produce content on specialized business sectors
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creators: teams or individuals releasing content via newsletters, TikTok, podcasts, Twitter, and more
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sectors: currently covering cannabis, healthcare, climate tech, vc, startups, franchising, marketing, leadership, and memes
Workweek’s creators are like artists operating under a record label; experts produce independent business content while represented by Workweek 🎙
the basics
due diligence
what we like
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leaning into a growing market: the creator economy* has grown to 50m creators and a value of over $100b 🤯
- *creator economy: allows independent creators to earn revenue from their products
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🚀 boosting creativity: Workweek empowers creators to produce content and grow their brands by offering benefits, competitive wages, and resources
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📊 diversifying risk: by aggregating a diverse set of creators, brands, products, and audiences, Workweek can diversify their revenue streams and spread their footprint across the web
- sounds a bit like the vc approach of betting on a variety of companies in hopes that a few big winners will bring in the dough 💰
potential risks
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varying brands: while cross promotion is great, operating brands with separate audiences may make it difficult to build a unified brand identity
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hiring with scale: more creators have been brought on, and Workweek has hired quicker than expected 🤝
- as they continue to grow, they’ll have to pay attention to quality and quantity
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👣 the giants: many institutional publications are also attempting to bring more personality to business news
founder profiles
comps
here are a few companies also working towards disrupting traditional business news publications:
why Workweek: to summarize, let’s use our favorite work week phrase- tgif
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tailored business content
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geared towards today’s media consumer
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individuals follow creators
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future of business media