setting the scene
- a summer heat wave calls for nothing other than the greatest ice cream sundae of all time 🍨
- you buy your favorite pint, grab every topping in your pantry, and construct an ice cream monstrosity that looks like the Colorado mountain range 🏔
- however, something’s missing, you need final component that would add color and flavor to take your creation over the top ⬆️
- this week’s company has a new take on whipped cream that will level up your sundae 🎨
in a sentence
Whipnotic is a modern take on whipped cream that adds a colorful swirl of flavor to each can
- swirls: a patented nozzle infuses all-natural fruit juices and flavoring
- flavors: currently available in strawberry swirl, peach mango, fudge brownie, and vanilla salted caramel
bulleted version: Cool Whip and other whipped cream classics just aren’t that cool; Whipnotic provides a colorful and flavorful product made to liven your ice cream social 🍦
the basics
- industry: cpg
- headquarters: New York, NY
- year founded: 2022
- company size: 2 employees
- investors: 1st Course Capital, Blue Falcon Capital
- amount raised: $900K pre-seed
- business model: wholesale distribution
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- every two weeks, Premoney features two companies raising money and offers readers a soft intro for investment, partnership, or collaboration opportunities 🤝
due diligence
what we like
- 📈 a modern take on a high-demand product: with the whipped cream market reaching up to $10.3 billion by 2025, the industry is due for an innovative solution
- 📊 consumer trends: while dessert will never go away, sweets are trending healthier; Whipnotic’s low-sugar and natural take on a consumer staple is promising
- 💂🏼♂️ patent protection: Whipnotic’s patented nozzle gives them the a competitive edge and opportunity to expand into other categories (think deodorant, sunscreen)
potential risks
- 🏆 winning shelf space: for emerging CPG brands, shelf space is crucial for gaining brand awareness, yet difficult to earn
- but with early success at Citarella locations, Whipnotic is on track to whip the competition
- 🥛 dairy-free? while the product aligns with many consumer trends, dairy intake is on the decline and dairy-free alternatives could bring competition
- 💲 competition from legacy brands: dairy giants and snack conglomerates have sizable marketing budgets and R&D teams continue innovating their product offerings
founder profiles
- Lori Gitomer (CEO; prev. @ Creative Artists Agency, NBCUniversal)
- Tracy Luckow (President; prev. @ Sakara Life, Sabra, Danone)
- Elissa Harman (Advisor; additionally @ Meta)
comps
why Whipnotic: Whipnotic creamed its initial launch last month and sold out in all locations; this strong start leads us to believe the company can take market share 🛒
what do you think about this startup?we want to hear from you! |
