Topknot 🧘🏼

wellness workouts

setting the scene

  • you debate quitting your 9 to 5 to pursue your startup full-time πŸš€

  • you need encouragement to make the leap, so you try:

    • listening to motivational speakers

    • reading self-help books

    • hyping yourself up in the mirror πŸͺž

  • these options fail to help you self-reflect and plan for the future

  • this week’s company provides a peer coaching platform that enables users to work toward their goals

Topknot Logo

in a sentence

Topknot is a wellness platform that connects and guides users through peer development sessions

  • wellness: for users looking to take action on an area in their lives

  • connects: the core offering, Topknot Time, matches two users with similar goals in a synchronous, hour-long session where users take turns prompting and sharing

  • guides: the platform automates prompts, provides self-evaluation tools, and helps users take actionable steps

bulleted version: Topknot is like a workout class for personal development, where users join sessions to exercise their self-improvement muscles πŸ‹πŸ»β€β™‚οΈ


the basics

Topknot Product Image

sponsored by

Barnburner by Sweater Ventures
  • Sweater Ventures is proud to announce round two of Barnburner, the world’s largest CONSUMER pitch competition.

  • Imagine Shark Tank meets America’s Got Talent. Founders will compete to pitch on a live stage for a $500k investment from a panel of VCs, filmed in front of a live consumer audience, and premiered to a global consumer audience.

  • Your vote makes all the difference in deciding who makes it to the final stage. Vote here today through the Sweater app.

due diligence

what we like

  • πŸ’¨ affordable solution: the $41b personal development market has skyrocketed post-pandemic as individuals seek flexible ways to manage stress and navigate life changes

  • πŸ‘₯ community focus: by allowing users to feel part of a community, Topknot builds retention, presents a wellness alternative to traditional coaching, and brings features of a club online

  • πŸ”€ expansion opportunities: Topknot has the potential to expand its addressable market by catering the platform to different communities and life stages


  • 🏒 no b2b: by focusing solely on a b2c model, does Topknot miss out on a massive opportunity to provide a wellness product for the workplace?

  • πŸ“ all synchronous: Topknot requires users to be present at specific times, which may limit the potential for early user growth and high active use time

  • πŸ‘ regulation: as Topknot scales, how does the company plan to regulate and ensure appropriate and productive conversations between users?

Topknot Cartoon

founder profiles


why Topknot: with 500+ trial members, 200+ unique session attendees, and early paying customers, we are confident that this company is a top-notch platform for personal development πŸ“ˆ

bulletin board

NYC Tech Breakfast Club

February NYC Tech Breakfast Club

  • πŸš• first event in the books: we loved meeting our NYC community at the Tech Breakfast Club last week!

    • huge thanks to Morgan and Ariel for co-hosting and helping us manage an event that hit capacity

    • shoutout to Jibby Coffee and Culture Pop for providing the refreshments

  • πŸ€‘ fundraise alert: in October, we covered OneRoof, a social platform for apartment communities

what do you think of Topknot?

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