Sundays

🍪 Filling a market need: The growth of the $5b sugar-free cookie market is driven by demands for cleaner, functional products and product innovation that sustains taste.

• A massive market combined with Oreo’s outperforming customer retention metrics sets Sundays up for success.

🤩 Brand recognition: With bold, nostalgic packaging and familiar products, Sundays builds brand recall, which will help the company bring in repeat customers and launch new products.

⏰ Cookie timing: After Oreo Zero’s unsuccessful launch in China, the cookie giant will likely refrain from launching the zero-sugar alternative in new markets.

• Sundays has an opportunity to create a leading sugar-free creme cookie in North America as Oreo invests elsewhere.

😳 Taking on the giant: It’s no easy task to recreate the well-funded, fan-favorite, and innovative cookie that brought in $4b in sales in 2022.

🛒 Crowded aisle: Sundays competes with health-focused cookie brands, creme cookie alternatives, and CPG conglomerates for high-demand shelf space.

🍳 Oreos for breakfast? Sundays must educate consumers on the nutritional benefits of its creme cookies to shift the connotation of the cookie from an indulgent dessert to a health-conscious snack.