setting the scene
- to keep track of weekly Zoom and in-person meetings, you keep a calendar up on your computer screen at all times 📆
- however, you also need to easily access your meeting notes, email inbox, slack, to-do lists, and miscellaneous documents 📑
- by your lunch break, you have so many tabs open on your screen, you contemplate purchasing a few extra monitors 💲🖥
- this week’s company limits the clutter and provides a single platform that integrates all the tools to help you stay productive and organized
in a sentence
Routine is a personal productivity tool that connects tasks, notes, contacts, and calendar into a single platform
bulleted version: similar to how stores like Costco are a one-stop-shop for groceries, furniture, clothing, etc., Routine combines all your productivity tools and applications in one place 🛒
the basics
- industry: productivity tool, calendar, time management
- headquarters: Paris, France 🇫🇷
- year founded: 2020
- company size: <10 employees 💼
- investors: Y Combinator, BoxGroup, Target Global, Matt Robinson, Clement Delangue, Ian Hogarth
- amount raised: $2.7m post pre-seed funding
- business model: d2c
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due diligence
what we like
- 🙋🏽♀️ focused on the individual: Routine helps users simplify the productivity applications they use, organize their tasks with speed, and avoid context switching
- 📈 market trends: the task management software market in the US alone is expected to reach $4.5b in the next few years
- additionally, individuals are trending towards platforms that are easy to use and have everything in one place
- 💨 quick innovation: Routine is receptive to user feedback and quick to add new features; this demonstrates an understanding of users’ needs
potential risks
- 🏃♀️ crowded market: while Routine integrates with and consolidates the functionalities of other tools, the company must differentiate and outpace big tech innovation to compete with other tools on the market
- 👇 d2c: by selling their product to individual users, Routine misses out on enterprise revenue from larger organizations
- 🔀 onboarding and keeping users: consumers tend to switch productivity tools and methods frequently; what’s the company’s strategy to retain users?
weekly cartoon
founder profiles
- Julien Quintard (prev. @ Techstars, founder @ Infinit)
- Quentin Hocquet (prev. @ Infinit)
comps
why Routine: with over 10k professionals already on the waitlist and positive reviews from c-suite execs and newsletter writers😉, Routine is definitely worth taking note of ✏️
