Overplay ๐ŸŽฎ

the next level of gaming

setting the scene

  • new technologies have disrupted industries to make content creation more accessible โฌ‡๏ธ

    • writing: blogs, newsletters, and social platforms allow anyone to be a journalist ๐Ÿ’ฌ

    • music: streaming services enable independent artists to distribute their music and bypass a record label ๐ŸŽง

    • video: YouTube and TikTok allow creators to reach audiences without TV networks and movie studios ๐Ÿ“บ

  • until now, the gaming industry has been dominated by well-funded gaming studios and required creators to have deep technicals skills

  • this weekโ€™s company democratizes gaming by allowing users to easily create and discover games while rethinking how creators and brands interact with their audiences

in a sentence

Overplay is a mobile gaming platform that enables users to create, share, and play games from personal videos

  • create: record or upload a video and add gaming features through a no-code editor (demo here)

  • share: post games to a feed

  • play: explore games created by other users

bulleted version: similar to how TikTok enables users to create, share, and discover video content, Overplay allows users to design, play, and discover video games ๐Ÿ‘พ

the basics

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due diligence

what we like

  • ๐Ÿ“ˆ market positioning: video games are the largest category in the entertainment industry, and mobile gaming generates 60% of total video gaming revenue

  • ๐Ÿ‘† interactive marketing: Overplay helps brands and content creators engage their audiences through interactive content

    • the company has attracted marketing teams from sports leagues, film studios, streaming networks, music labels, and consumer brands

  • ๐Ÿ”„ retention: Overplay will keep users coming back through gamified content, an addictive TikTok-like feed, and sticky mobile games

potential risks

  • ๐Ÿข content giants: Overplay faces competition from well-funded players with millions of users and relies on creators and users adopting another platform

    • competitors like TikTok consistently offer creators new effects, which could compete with Overplayโ€™s offerings

  • ๐ŸŽฅ quality and quantity: Overplay must ensure consistent, quality games with enough variety to acquire and retain users

  • โš–๏ธ early focus: while b2b customers diversify revenue streams, will dealing with early customers detract from explosive user growth?

weekly cartoon

founder profiles


why Overplay: with a $0.10 CAC pre-public launch, seasoned founders who have scaled apps to 25m+ downloads, a video gamification patent, and brands interested in signing checks, Overplay is positioned to emerge as a major player in social gaming ๐Ÿ•น

bulletin board

  • โœ‹๐Ÿผ an AI halt? thousands of tech and business leaders wrote and signed a letter requesting a six-month pause in the development of AI systems

    • the pause would allow experts and developers to carefully plan and create safety protocols for future development

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