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2023-05-23

Headquarters

Lagos

Employee Count

14

Year Founded

2022

Business model

Freemium model with subscription and transaction revenue

Early traction

16k businesses, 65% MoM growth, $65m total annualized transaction value recorded on the platform, partnerships with licensed financial institutions

Investors

Luca is a bookkeeping platform that enables small businesses in Africa to track finances offline.

  • Bookkeeping: Track income and expenses, log inventory, manage receipts and invoices, generate reports, and more.

  • Offline: Users can continue operating when they lose internet access.

Bulleted Version

Think of Luca as bookkeeping on Airplane Mode. โœˆ๏ธŽ
Due Diligence
What We Like
  • ๐Ÿงพ A financial frontier: Nigeria's bookkeeping market is valued at $200b, yet fewer than 7% of the 37 million small businesses have embraced digital technology.

  • ๐Ÿ‘จ๐Ÿฝโ€๐Ÿ’ป Uninterrupted: Luca differentiates from its competitors and builds stickiness by offering offline infrastructure that enables urban and rural businesses to continue operating during slow internet connectivity.

  • ๐Ÿ’ฐ Expansion: With plans to offer credit services, Luca will diversify revenue, build customer loyalty, and address a major pain point for African small businesses.

Potential Risks
  • ๐Ÿฆ Churn challenge: Eighty percent of micro, small, and medium businesses in Africa fail in five years, which may cause higher churn and a shorter customer lifetime.

  • ๐Ÿ Competition: Luca competes with several funded African startups and leading global accounting software companies trying to win market share.

  • ๐Ÿ“š Customer education: While Luca offers an easy-to-use product, the company must continually invest in customer education and support to help micro businesses transform their accounting operations from pen and paper.

Founder Profile
Comps

WhyLuca

By offering an intuitive platform with offline access and indigenous language support, we are banking that Luca will help transform millions of African businesses. ๐Ÿฆ

*Nothing in this content constitutes investment or legal advice. Conduct independent diligence and consult professional advisers before making investment decisions.*

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