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HQ: San Francisco, CA
FOUNDER: Rachel Ehrlich, Renato Steinberg
16 May 2023

Setting the Scene

  • Your wallet is bursting with credit cards, and your phone is cluttered with finance apps.

    • Each card serves a specific purpose, whether it’s for travel, shopping, or scoring 6% cash back on avocado toast. 🥑

    • You have finance apps for budgeting, tracking subscriptions, and receiving discounts at local stores. 🛍

  • The chaos in your wallet and on your phone makes you struggle to manage payments and stay organized.

  • This week’s company consolidates and personalizes finances through a tech-driven credit card.

In a Sentence

Klutch is a credit card that enables users to customize its features.

  • Customize: Consumers and businesses select financial tools and rewards from an app store or build their own apps.

  • Features: Cardholders can choose from single-use cards, parental controls, budgeting tools, payment automation, and more.

Bulleted Version

  • Similar to how the App Store lets users add apps to their smartphones, Klutch allows users to add MiniApps to customize their credit cards.📱

The Basics:

  • Headquarters: San Francisco, CA
  • Employee Count: 3
  • Investors: Lakehouse Ventures, Plug and Play Ventures, 500 Startups, angels
  • Funding amount: $1m
  • Currently raising: $3m
  • Business model: Interchange, interest, subscription for premium apps, b2b partnerships
  • Early traction: Over 10,000 user sign-ups, $550k in total transaction volume, strong organic growth, users opening the app 11x per week, 0 defaults

Due Diligence

  • 📈 All-in-one: Klutch aligns with consumer demands in the evolving credit card industry by combining the convenience and security of digital banking with tailored financial tools and rewards.

    • Plus, the company allows programmers and companies to build MiniApps to meet their specific needs.

  • 💸 Revenue streams: Beyond interchange and interest, the company brings in reliable revenue and builds cash reserves by offering premium MiniApp subscriptions.

  • 👤 The everybody card: Klutch’s personalized credit cards cater to various use cases and needs, enabling the company to attract broad consumer and corporate end markets.

  • 💰 Extending credit: Klutch must maintain sufficient capital reserves to offer credit to a growing user base, cover potential defaults, and comply with regulatory requirements.

  • 🏦 Credit card competition: The company may struggle to take users from well-established financial institutions with significant resources, brand recognition, and consumer trust.

  • ✏️ Learning curve: Klutch must invest in customer education, support, and engagement to ensure users keep up with new features and leverage the card’s full potential.


Founder Profile


Why Klutch

By allowing customers to customize their credit cards with an app store of features, Klutch may be credited for disrupting digital banking.💰