2023-05-16
Klutch
www.klutchcard.comHeadquarters
San Francisco, CA
Employee Count
3
Year Founded
2019
Amount raised
$1m
Business model
Interchange, interest, subscription for premium apps, b2b partnerships
Early traction
Over 10,000 user sign-ups, $550k in total transaction volume, strong organic growth, users opening the app 11x per week, 0 defaults
Investors
Your wallet is bursting with credit cards, and your phone is cluttered with finance apps.
Each card serves a specific purpose, whether it’s for travel, shopping, or scoring 6% cash back on avocado toast. 🥑
You have finance apps for budgeting, tracking subscriptions, and receiving discounts at local stores. 🛍
The chaos in your wallet and on your phone makes you struggle to manage payments and stay organized.
This week’s company consolidates and personalizes finances through a tech-driven credit card.
Klutch is a credit card that enables users to customize its features.
Customize: Consumers and businesses select financial tools and rewards from an app store or build their own apps.
Features: Cardholders can choose from single-use cards, parental controls, budgeting tools, payment automation, and more.
Bulleted Version
📈 All-in-one: Klutch aligns with consumer demands in the evolving credit card industry by combining the convenience and security of digital banking with tailored financial tools and rewards.
Plus, the company allows programmers and companies to build MiniApps to meet their specific needs.
💸 Revenue streams: Beyond interchange and interest, the company brings in reliable revenue and builds cash reserves by offering premium MiniApp subscriptions.
👤 The everybody card: Klutch’s personalized credit cards cater to various use cases and needs, enabling the company to attract broad consumer and corporate end markets.
💰 Extending credit: Klutch must maintain sufficient capital reserves to offer credit to a growing user base, cover potential defaults, and comply with regulatory requirements.
🏦 Credit card competition: The company may struggle to take users from well-established financial institutions with significant resources, brand recognition, and consumer trust.
✏️ Learning curve: Klutch must invest in customer education, support, and engagement to ensure users keep up with new features and leverage the card’s full potential.
X1: Backed by Soma Capital, Spark Capital, Craft Ventures, and others.
Privacy.com: Owned by Lithic and backed by Bessemer, Index Ventures, Exor, and others.
Fidel API: Backed by Bain Capital Ventures, NYCA Partners, QED Investors, and more.
Fuze: Raised through crowdfunding.
WhyKlutch
By allowing customers to customize their credit cards with an app store of features, Klutch may be credited for disrupting digital banking.💰
*Nothing in this content constitutes investment or legal advice. Conduct independent diligence and consult professional advisers before making investment decisions.*
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