setting the scene
- you get into bed and begin scrolling though your social feed 🤳
- before long…it’s 2am 🕑
- you think to yourself, “I wish I could’ve been more productive,” but after a long day it’s easy to get lost in your social feed
- but what if your mindless scrolling could teach you something new? 💡
- this week’s company provides a new platform that promotes simple, engaging, and personalized learning 📓
in a sentence
Insightful is a mobile platform that allows users to scroll through bite-sized, personalized educational videos made by creators
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bite-sized: concise content consumed in minutes
- personalized: an algorithm recommends videos on different topics in a feed
- creators: approved educators from a variety of backgrounds
bulleted version: when you’re tempted to take your “quick” social media break, Insightful provides a productive alternative to learning the new TikTok trend 👯♀️
the basics
- industry: media, edtech, e-learning, creator economy
- headquarters: Berlin, Germany 🇩🇪
- year founded: 2021
- company size: < 10 employees 💼
- investors: Antler
- amount raised: 120k
- stage: accelerator/incubator
due diligence
what we like
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🧠 learning for today: Insightful understands the way users want to learn: through short, mobile videos
- 📈 creators: the creator economy is expanding across industries and platforms, and Insightful provides a dedicated place for educators and experts to monetize their insights
- 🔀 algorithm: by providing users with videos that cater to their interests, Insightful will keep users on the platform for hours
potential risks
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🤼 competition: there’s an overwhelming amount of educational content across social platforms, so Insightful must work to keep itself differentiated
- this is crucial if they plan to charge users down the line
- 🎥 reliant on creators: Insightful’s content is as good as their creators; could creating videos in-house fill any subject gaps?
- 🚨 regulating content: as the platform scales, will Insightful continue to require creators to apply, and if so, how will this effect growth?
sponsored by
- startup founders dream about the day they join the unicorn club, a status that validates their business and proves their growth at scale 🦄
- Choco is the hottest food tech unicorn, building a hassle-free platform that connects thousands of restaurants and suppliers around the globe
- interested in working at the intersection of food, tech, and joining the unicorn club? they’re hiring!
founder profiles
- Andrea Sinisi (prev. Asana Rebel, Edisen, Uniseminar)
- Rahul Yadav (prev. HERE Technologies, HARMAN International, Wipro)
comps
why Insightful: rather than killing time scrolling through social media, Insightful gives users a sticky, accessible, and personalized platform to learn something delightful 📖
want to check it out? download Insightful and use the code EARLYACCESS to start learning
so…would you invest?we want to hear from you!
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