setting the scene
- we’ve all been in that situation where after talking about a product, an ad shows up for it on social media… 👀
- our digital behavior allows big tech companies to capitalize on our online footprints by targeting us with specific content and products 👣
- while tracking might provide a more tailored online experience, it may come at the expense of users’ well-being 🚫
- what if analyzing phone usage could actually help improve wellness? 🔄
- this week’s company tracks mobile behavior to diagnose and manage mental health conditions 📱
in a sentence
Behavidence is a platform that aids with the diagnosis and management of mental health disorders through behavioral markers
- diagnosis: users get a similarity score based on how their digital behavior compares to those with conditions such as anxiety, depression, PTSD, and ADHD
- markers: examples include apps opened and duration of app use
- interpreting and quantifying this data is referred to as digital phenotyping
bulleted version: similar to how Netflix uses digital behavior to recommend a new show, Behavidence analyzes phone usage to help monitor mental health 📺
the basics
- industry: mental health, digital phenotyping
- headquarters: New York, NY
- year founded: 2020
- company size: <20 employees 💼
- investors: Fusion LA, Welltech Ventures, Longevity Venture Partners, GoAhead Ventures, IMDO, ARC IMPACT, Kicker Ventures
- amount raised: 5.6m in total funding post seed
- business model: b2b
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due diligence
what we like
- 💨 pandemic tailwinds: spend on mental health technology has accelerated, and mental health tech startups raised $5.5b in 2021, up 139% from 2020
- 🔢 based on data: screening, diagnosing, and managing mental health conditions have historically been based on clinical interviews, which are expensive and subjective
- 🔎 validation through research: Behavidence’s data is reliable and scientifically validated to help influence the future of diagnosis
potential risks
- 🔒 privacy: while Behavidence has a comprehensive privacy policy, tracking digital behavior may raise ethical questions
- 😰 self-monitoring: could having constant access to a mental health score cause some users additional stress?
- 👩🏽⚕️ not a standalone tool: Behavidence must work in conjunction with healthcare professionals to improve mental health disorders
weekly cartoon
founder profiles
- Roy Cohen (CEO; prev. @ vidmob, Meta, Wix)
- Girish Srinivasan (CTO; also founder/CTO @ PMX; prev. @ Samsung, GE Healthcare)
comps
- Thoughtfull
- Apple & Biogen are both entering the digital phenotyping space
why Behavidence: early user behavior shows strong traction with 40k installs and 9k daily active users; this demonstrates the platform’s potential to help individuals understand their mental health conditions 🧠
what do you think about this startup?we want to hear from you! |
