Setting the Scene

  • Your latest screen time report: 7 hours and 344 pickups per day. ๐Ÿ˜ณ

  • Shocked at the stats, you reflect on your phone behavior.

    • You canโ€™t sit through a meal without checking notifications.

    • You scroll through social media while watching movies and wonder why you always miss the plot.

    • You spend so much time on Twitter that your thoughts have been reduced to 280-character snippets. ๐Ÿ’ฌ

  • Motivated to address your screen addiction, you throw your phone in a drawer.

    • Two minutes later, it ends up back in your hands. ๐Ÿ˜ฌ

  • This weekโ€™s company provides a solution to help users cut back on phone use.

In a Sentence

Aro is a habit-forming device and platform that helps users manage their phone use.

  • Device: Users put their phones in the Aro Home box, which acts as a visual cue to take a phone break.

  • Platform: The app pairs with the box and tracks time away, sets reminders, and gamifies the habit.

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Bulleted Version:

  • Aro's habit-forming technology acts like a personal trainer for screen time, coaching users to disconnect from their phones and fostering healthier habits through visual cues and gamification.๐Ÿ‹๏ธ

The Basics

  • Headquarters: Knoxville, TN
  • Employee Count: 6
  • Investors:
    Founders and angels
  • Funding amount: $2M
  • Business model: B2C subscription (device included with membership)
  • Early traction: 1000+ memberships, 150,000+ hours logged

Due Dilligence


  • ๐Ÿคฏ Hold the phone: Phone use has quadrupled since 2019, and nearly half of adults admit to using their phones too much.

  • ๐Ÿ” Retention: Aroโ€™s software-driven approach builds retention, engages users, and creates a steady stream of recurring revenue.

  • ๐Ÿš— Use cases: The company initially targets families for use at home but has the potential to expand and tailor products for the car, the workplace, and the solo user.


  • ๐Ÿ—“ Behavior shift: Aro must adapt to user behavior to create a product that engages them for the long term, recognizing that the average person abandons a new habit after seven weeks.

  • ๐Ÿ’ณ Subscription required: Aro may limit its serviceable available market by requiring subscription payments with the home device, as many households seek to limit subscriptions.

  • ๐Ÿง˜โ€โ™€๏ธ Digital wellness: The digital wellness and habit tracking markets have frequent new entrants and established market leaders that may pose competition.

Founder Profile



Why Aro

  • As the only solution for families that combines a well-designed habit-forming device with a sticky wellness app, Aro has the potential to ring in a new era of phone-life balance. ๐Ÿ“ณ

*Nothing in this content constitutes investment or legal advice. The information provided should not be used as the basis for making investment decisions. Readers should conduct their own research and consult with investment advisers before making investment decisions.*