Back to Directory

2023-08-08

USourced

usourced.com

Headquarters

Remote 👩🏻‍💻

Employee Count

4

Year Founded

2022

Business model

Commission on orders

Early traction

Pre-product pilot with $500k in GMV in 6 months, over 55 paying clients, $3k average order size, and 100+ orders.

Setting the Scene
  • What if you could prompt AI to generate a product and automatically find a manufacturer to produce the item? 🤯

  • Prompts could include:

    • “Design 30 glow-in-the-dark teddy bears for my kid’s space-themed birthday party.“

    • “Produce 50 coffee mugs that change color with heat, revealing our company's logo.”

    • “Make me a pair of custom slippers that look like giant avocados.” 🥑

  • Individuals and businesses seek high-quality custom products, yet they struggle to effectively find and communicate with reliable manufacturers.

  • This week’s company is an AI platform that makes it easier, faster, and more reliable for anyone to create unique products.

In a Sentence

USourced is an AI-powered platform that generates and designs custom products and connects customers with manufacturers..

  • AI-powered: USourced's AI chatbot interprets user prompts, creates custom designs, and generates 3D mockups.

  • Manufacturers: USourced directly sources from a global network of trusted suppliers, ensuring quality, reliable, and affordable products.

Bulleted Version

USourced is a fully customizable, AI-driven version of Custom Ink combined with Alibaba's product sourcing strategy to offer personalized, affordable, and efficiently sourced products. 📦
Due Diligence
What We Like
  • 📈 Market trends: The custom products market is massive yet highly fragmented, and existing players struggle to efficiently and transparently connect users with trusted manufacturers.

  • ↔️ Competitive differentiation: USourced AI technology gives the company a competitive edge throughout the design and product sourcing process by cutting down on manual steps, increasing product customizability, and enabling competitive pricing.

  • 💥 End customer: USourced serves an expansive end market, including individuals, creators, small businesses, and large brands wanting customized products.

Potential Risks
  • ✋🏼 Quality control: USourced's fully-automated design and sourcing process may lead to manufacturing mistakes or quality issues throughout the complex supply chain.

    • The company must have a dedicated customer support team to ensure effective coordination between international suppliers and buyers.

  • 🌿 Environmental concerns: As consumers and businesses seek to purchase more sustainably, USourced must consider climate-friendly alternatives for buyers wanting to avoid the typically large carbon footprint of the product supply chain.

  • 🏁 Competitive market: With legacy custom products players and new creator-focused entrants, USourced must effectively market its solution to take share from competitors.

Founder Profile
JX
Julia Xu, CEO
Previously founded Multitasky and served as the former Chief of Staff at Alibaba.

MC
Mandy Chow, COO
Previously worked at Airwallex and Goldman Sachs.

FL
Frank Luan, CTO
Previously worked for Meta’s AI team and founded the social app SketchOff, which received $25m in funding.

Comps

WhyUSourced

With an AI-driven platform that takes unique product ideas and instantly matches them to an extensive network of manufacturers, USourced is positioned as the go-to source for e-commerce customization. 🤝 

*Nothing in this content constitutes investment or legal advice. Conduct independent diligence and consult professional advisers before making investment decisions.*

Explore

other features

SF

2026-02-10

Sotira

Sotira helps brands monetize surplus inventory by automating resale, compliance, and logistics through an AI‑powered marketplace of verified buyers.

Business model

Subscription fee + take rate on transactions

Read More

Oakville, Ontario, Canada

2026-01-27

BuildingAssets

BuildingAssets.ai is a platform that deploys AI agents into a building’s tech stack to surface hidden savings and take action to capture them.

Business model

Annual recurring revenue (per building) + referral fees from trusted service partners

Read More

Nashville, TN

2026-01-13

Watt Data

Watt Data is an AI data platform that helps companies find high-intent customers by connecting real-world behaviors into insights that tell you who to target and why now.

Business model

SaaS plus consumption-based pricing

Read More