Setting the Scene

  • There is no easy way to track nutritional intake. 🤷🏼

    • “How many calories are in this? Is this dish healthy? What are my macros for the day?”

  • Plus, when craving Grandma's signature recipe, existing solutions fall short:

    • Nutrition tracking apps are rigid and offer limited ingredient databases.

    • Meal kits sidestep cherished family recipes altogether.

  • This week’s company offers a comprehensive nutrition tracking solution for home cooked meals and beyond.

In a Sentence

SmartyPans provides technology that offers a data driven approach to personalized nutrition.

  • Technology: A cooking pan equipped with a camera and proprietary patented sensors identifies ingredients, and measures weight, temperature, and stirring motions in real time.

  • Data driven: AI technology computes the nutritional contents of ingredients and tracks them on the user’s personal health dashboard.

  • Personalized: A UGC platform powered by this technology, allows users to subscribe to the content of influential chefs or create and preserve family recipes.

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Bulleted Version:

  • Think of SmartyPans as a fitness tracker for your kitchen, but instead of tracking calories burned it tracks calories consumed. 🤯

The Basics

  • Headquarters: Mountain View, California ⛰
  • Employee Count: 6
  • Investors:

    Anorak Ventures and AARP

  • Business model: B2C product sales, B2B subscriptions for grocery and food brands, royalties for hardware licensing
  • Early traction: Patents issued, 26k user waitlist, 3k paid beta users, distribution partnerships with QVC and Wayfair, hardware licensing interest from prominent cookware brands

Due Dilligence


  • 📈 Market: The home cooking segment of the nutrition industry is skyrocketing with a recent study suggesting that 82% of meals consumed in the US are cooked at home.

  • 🌱 Sustainable: SmartyPans uses proprietary, biodegradable PCBs and non-metal parts, avoiding plastic, aluminum, and toxic chemicals often found in existing cookware.

  • 📹 Content creation: The platform enables creators to document and share recipes to their media channels, tapping into a content creation market approaching half-a-trillion dollars.


  • ⏳ Time to market: SmartyPans technology requires longer R&D cycles, which can extended time to market.

  • 💸 Changing the model: While SmartyPans recurring revenue comes from B2B users, they currently offer valuable data to retail users at no cost.

    • Introducing a D2C-based subscription later on could impact user retention.

  • 🔨 Hardware: Historically, hardware-driven products face competition from cheaper, versatile software applications.

    • While SmartyPans’ patent creates a moat against direct competitors, other companies might leverage AI and photo-centric tech to advance nutrition tracking.

Founder Profile

  • Prachi Baxi, CEO: Previously oversaw Nutrition Compliance for over 200 food districts, MS in Clinical/Public Health Nutrition.

  • Rahul Baxi, CTO: Co-founded Grubshire.



Why Smartypans

  • By combining innovative nutrition tracking, AI driven insights, recipe guidance, and an eco-friendly product SmartyPans has whipped up a recipe for success. 🧑‍🍳

*Nothing in this content constitutes investment or legal advice. The information provided should not be used as the basis for making investment decisions. Readers should conduct their own research and consult with investment advisers before making investment decisions.*