Prefer

🌎 Market opportunity: The global coffee market is expected to grow at 3.2% annually and estimated to reach $127B by 2028.

• Prefer is well positioned in its market, as this growth is attributed to the increasing demand for coffee from emerging markets, such as China and India.

♻️ Environmental importance: Climate change is a major threat to coffee production threatening to erase 50% of coffee farmland by 2050 despite the rising consumer demand.

• Plus, coffee production is one of the top emitters of greenhouse gases across the food and beverage supply chain.

📊 Differentiated: Prefer stands out from other companies with similar solutions by being the only one in Asia, focusing on producing coffee grounds instead of canned cold brew, and crafting all flavors in-house rather than depending on external flavor companies.

🌎 Taste: One study suggests that 70% of coffee drinkers consume the drink for its classic taste, a familiar flavor that any alternative may find difficult to replicate.

😳 Coffee benefits: Studies show that moderate coffee intake is linked to a lower likelihood of type 2 diabetes, heart disease, liver and endometrial cancers, Parkinson’s, and depression.

• As a result, consumers who switch from traditional to alternative coffee forgo these benefits.

🔄 Penetrating the global market: Similar to how consumers may not readily accept meat alternatives, coffee customers may be hesitant to try an alternative to the status quo.