NoLogo
Setting the Scene
Buying designer furniture is broken, with shoppers often paying 3–5x the true cost, mostly to cover showrooms and brand markups.
DTC brands promised a fix, but most still offer generic designs with prices weighed down by inventory and ad spend.
Meanwhile, Gen Z and Millennials now value style over status, with #dupe culture racking up over 6B TikTok views and making knockoffs cool.
This week’s company has built a platform that turns luxury inspiration into made-to-order, brandless furniture, without the markup.
In a Sentence
NoLogo is a DTC platform that uses AI to turn any product link into made-to-order furniture with faster delivery and no brand markup.
Platform: A tech-enabled interface, starting with furniture, where users upload a URL and instantly get a factory-direct quote, specs, and production timeline.
No markup: By connecting customers directly to manufacturers, NoLogo strips out inventory, marketing, and brand costs, passing savings to the buyer.
Bulleted Version:
- Similar to how Midjourney turns a prompt into visual art — NoLogo turns a retail link into a custom-made product you can actually buy.
The Basics
- Headquarters: Los Angeles
- Funding amount: Seedstrapped
- Business model: DTC (100% markup on factory cost, still offering 40–75% savings to the customer, 25% markup on raw shipping, no inventory)
- Early traction: $25K in preorders in the first week post-launch, 50+ organic orders, 10K+ quotes generated through the quoting engine, MVP launched June 2025
Due Diligence
WHAT WE LIKE
Market Opportunity: The global home goods and  furniture market is enormous worth roughly $580 billion in 2024 and projected to reach nearly $1 trillion by 2034, with furniture alone seeing over 30% of sales shift online in the U.S.
Cultural Shift: A massive cultural shift is underway, with #dupe culture racking up 6B+ TikTok views and normalizing brandless buying.
Business Model: NoLogo’s model strips out inventory, brand, and showroom costs, unlocking strong margins even at lower prices.
POTENTIAL RISKS
Legal Implications: Even though the company has guard rails around replicating branded designs built into the platform, this could raise legal questions around IP, even without logos.
Built for Scale: Operational complexity may grow quickly as order volume scales and factory coordination becomes more demanding.
Educational Curve: High-ticket, unbranded purchases may require additional trust-building to win over first-time buyers.
Founder Profile
Kevin Miller, CEO: Built and still operating Gr0 agency and previously at Google and Opendoor.
Jon Zacharias, CMO: Co-founder of GR0 and a veteran in SEO and performance marketing with a track record of scaling DTC brands, previously at Seek Capital.
Comps
Article: Backed by Round13 Capital, Rhino Ventures, BDC Venture Capital, and others.
Wayfair: Publicly Traded.
Why NoLogo
By transforming retail links into custom furniture that’s faster, cheaper, and logo-free—powered by AI, global manufacturing, and a brandless model—NoLogo may be the next big logo in e-commerce.
