logo image
COMPANY: Creative Intell
INDUSTRY: B2C SaaS, Legaltech, AI, Music
HQ: New York, NY
FOUNDER: David Fritz, Steven Ship
19 Jun 2023

Setting the Scene

  • There are over 11 million artists and creators on Spotify.

    • Only 500,000 artists have over 1,000 monthly listeners. ๐Ÿ˜ฎ

    • Only 214,000 artists have over 10,000 monthly listeners. ๐Ÿ˜ฑ

    • Only 9,000 artists have over 1 million monthly listeners. ๐Ÿคฏ

  • While creators of all sizes monetize their music, most artists under 1 million monthly listeners struggle to afford legal representation, and the fast-expanding music business leaves many lawyers overworked.

  • This weekโ€™s company supports emerging artists and their teams through a legal platform that uses AI and educational tools to help creators get deals done. ๐Ÿ“œ

In a Sentence

Creative Intell is an AI dealmaking and learning platform for the music and creative industries.

  • AI: A chatbot guides and generates tailored legal documents for artists.

  • Dealmaking: The platform serves artists, managers, lawyers, booking agents, live venues, record labels, and more to draft, negotiate, and sign contracts.

  • Learning: Courses train artists and their managers on legal language and deal structures.

Bulleted Version

  • Creative Intell is like a combination of LegalZoom, ChatGPT, and Khan Academy for the music industry. ๐Ÿ‘ฉ๐Ÿผโ€โš–๏ธ ๐Ÿค– ๐Ÿ‘ฉ๐Ÿฝโ€๐Ÿซ

The Basics:

Due Diligence

  • ๐Ÿ˜พ Copycats: The company may face competition from established legal platforms like LegalZoom, artist management tools from Spotify, or generalist legal AI startups.

  • ๐Ÿ“บ Scaling courses: Creative Intell must continuously update its content with changing regulations and expand its offerings once it plans to serve other industries.

    • Course catalogs are expensive to produce but offered for free to paying customers.

  • ๐Ÿ” Artist churn: The company may face higher churn rates, as most emerging artists discontinue their careers.


Founder Profile


Why Creative Intell

With an AI chatbot that democratizes dealmaking for music artists, a sticky learning platform, and a broad end market expansion opportunity, Creative Intell is remixing the legal and music industries. ๐ŸŽง