Automatica
Setting the Scene
To grow a B2B business, finding leads on potential customers and clients is crucial, but the task is far from easy.
Here are some of the current methods for lead generation:
Utilizing generic email marketing software or purchasing lists.
Filtering through individuals on platforms like LinkedIn.
Manual lead generation and research using the internet.
Each of these methods is time-consuming and often imprecise.
This week's company enables businesses to find high-converting buyers through AI-driven lead generation and book meetings in minutes.
In a Sentence
Automatica is an AI-powered platform enhancing B2B lead generation by automating outreach..
AI platform: Users can ask freeform questions and qualify leads based on custom criteria.
B2B: In addition to lead generation of qualified buyers, Automatica aims to promote sellers to buyers through profiles and verified reviews.
Outreach: Beyond crafting hyper-targeted messages, the platform also automates the full outreach process, identifying and engaging ideal customer profiles and booking meetings.
Bulleted Version:
- Imagine a combination of the conversational ease of ChatGPT with Apollo's rich data insights — Automatica does just that, enabling freeform questioning to qualify hyper-targeted leads.
The Basics
- Headquarters: San Francisco, CA
- Employee Count: 4
- Investors:
Mitch Kapor, Stan Chudnovsky, Rob Goldman, Humbition Ventures
- Funding amount: $1M Pre-Seed
- Business model: B2B Saas model with subscription tiers based on usage and features
- Early traction: Hundreds of customers, double-digit paid customers, growing 30% MoM
Due Dilligence
WHAT WE LIKE
📈 Strong market: With over 3M B2B businesses in the US alone and increasing reliance on digital sales channels, reflected by significant investments in advertising by tech giants, Automatica is well-positioned to capture market share in the burgeoning lead generation sector.
💡 Self-sustaining: Automatica’s marketing advantage is that the platform uses its own software to target and acquire new customers, showcasing utility and limiting spending on CAC.
👀 Long-term vision: In addition to traditional B2B lead generation, Automatica builds tools to connect buyers and sellers, such as profiles and reviews, leading to user-generated content and network effects.
POTENTIAL RISKS
💰 Cost: At $825/month, Automatica offers a premium service akin to high-end sales automation platforms, thus facing the challenge of demonstrating superior value and a broader feature set compared to more affordable options in the market.
🧳 Market Penetration: Persuading traditional-minded businesses to adopt a fully AI-driven sales process could pose obstacles.
🏁 Competition: To gain market share in the competitive sales automation industry, Automatica might need to concentrate on dominating a niche with its superior AI, before expanding into other B2B sectors.
Founder Profile
Comps
Outreach: Backed by Sequoia Capital, Menlo Ventures, Trinity Ventures, Salesforce Ventures, and others.
Apollo.io: Backed by Y Combinator, Tribe Capital, Sequoia Capital, Bain Capital Partners, and others.
Firstquadrant: Backed by Y Combinator.
Aisdr: Backed by Y Combinator, BluePointe Ventures, Flyer One Ventures, SID Venture Partners, and others.
Coldreach: Backed by Y Combinator, HMC INQ.
Why Automatica
By leveraging AI to streamline lead generation and qualify leads based on custom criteria, Automatica is positioned to become an emerging leader in the B2B sales software market.